29A – Venture Concept No. 2
Here's what you need to do for this exercise. 1) What are the forces or changes in the environment creating this opportunity? The forces of creating a product that will benefit everyone of all ages, the changes are not much because there are several services already provided in cities across the world. · How is this market defined geographically and demographically? Geographically it is defined by locals in whatever city I choose to place it in; Gainesville, Orlando or Winter Haven. Demographically it can be a service for everyone but especially for those of 21 years or older and to be even more specific the millennial generation. Once again though it IS for everyone. · How are customers currently satisfying this need? And how loyal are they to whatever they use now? They satisfy their need for somewhere sustainable by buying from whole foods, trader joes, and farmers markets and there being more of a push for IPAs and craft brews than for the norma
